Fissures and haemorrhoids
A broad and poorly differentiated segment. The Alfakjn proposal is a response with a precise indication.
Proctological conditions amenable to conservative treatment, such as haemorrhoids and anal fissures, affect a significant proportion of the adult population, with a market distributed between the prescriptive channel (proctologist, surgeon, general practitioner) and pharmacist advice. It is a segment with continuous demand and high sensitivity to professional advice.
For the distributor, the area presents a dual-positioning opportunity: in the clinical channel, where the product is prescribed or recommended by the practitioner, and in the pharmacy channel, where the pharmacist plays an active role in selecting the topical treatment. The key to differentiating oneself in this market is to have a product with a clear indication and solid documentation, not yet another generic alternative.
Hemorrhial Plus: precise indication, dual channel
Hemorrhial Plus
Medical device for the topical treatment of haemorrhoids and anal fissures. Formulation designed to reduce acute symptoms and support tissue healing, with a safety profile suitable for continuous use.
For the distributor: product with a defined therapeutic indication and a clear positioning for both the prescribing professional and the pharmacist. Its direct topical action and available clinical documentation make it suitable for conservative protocols prior to any surgical approaches.
Hemorrhial Plus
Medical device for the topical treatment of haemorrhoids and anal fissures. Formulation designed to reduce acute symptoms and support tissue healing, with a safety profile suitable for continuous use.
For the distributor: product with a defined therapeutic indication and a clear positioning for both the prescribing professional and the pharmacist. Its direct topical action and available clinical documentation make it suitable for conservative protocols prior to any surgical approaches.
DUAL REFERENCE CHANNEL
Hemorrhial Plus positions itself at the intersection of prescription and professional advice:
- Clinical pathway: proctologist, proctological surgeon, general practitioner for conservative management cases.
- Pharmacy channel: recommendation product for pharmacists trained on the line, with support materials for the recommendation.
This dual placement offers the distributor flexibility in building the reference network and managing the portfolio by account type.
What does the partnership include for this area
For its partners in the anal fissure and haemorrhoid area, Alfakjn provides:
- Technical and clinical documentation for Hemorrhial Plus (in accordance with current European regulations)
- Materials for the prescriptive channel and specific materials for the pharmacy channel
- Support with positioning towards distributors with a dual clinical and retail focus
- Willingness to consider agreements that cover both distribution channels
