{"id":27,"date":"2026-06-08T15:19:31","date_gmt":"2026-06-08T13:19:31","guid":{"rendered":"https:\/\/alfakjn.com\/?page_id=27"},"modified":"2026-07-09T10:05:46","modified_gmt":"2026-07-09T08:05:46","slug":"fissures-and-haemorrhoids","status":"publish","type":"page","link":"https:\/\/alfakjn.com\/en\/ragadi-ed-emorroidi\/","title":{"rendered":"Fissures and haemorrhoids"},"content":{"rendered":"<main id='bde-main'><section class=\"bde-section-27-100 bde-section\">\n              \n  \n  \n\t\n\n  <div class=\"section-background-overlay\"><\/div>\n\n\n<div class=\"section-container\"><h1 class=\"bde-heading-27-101 bde-heading\">\nFissures and haemorrhoids\n<\/h1><div class=\"bde-div-27-102 bde-div\">\n  \n  \n\t\n\n\n\n<h2 class=\"bde-heading-27-103 bde-heading bde-preset-55201962-1387-4a0a-9fa3-5e79f9cb5cde\">\nA broad and poorly differentiated segment. The Alfakjn proposal is a response with a precise indication.\n<\/h2><div class=\"bde-rich-text-27-104 bde-rich-text bde-preset-6964720b-02f9-44dd-ac19-13153acbdce0 breakdance-rich-text-styles\">\n<p style=\"text-align: justify;\">Proctological conditions amenable to conservative treatment, such as haemorrhoids and anal fissures, affect a significant proportion of the adult population, with a market distributed between the prescriptive channel (proctologist, surgeon, general practitioner) and pharmacist advice. It is a segment with continuous demand and high sensitivity to professional advice.<\/p>\n<p style=\"text-align: justify;\">For the distributor, the area presents a dual-positioning opportunity: in the clinical channel, where the product is prescribed or recommended by the practitioner, and in the pharmacy channel, where the pharmacist plays an active role in selecting the topical treatment. The key to differentiating oneself in this market is to have a product with a clear indication and solid documentation, not yet another generic alternative.<\/p>\n<\/div>\n<\/div><\/div>\n<\/section><section class=\"bde-section-27-108 bde-section\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><h2 class=\"bde-heading-27-109 bde-heading\">\nHemorrhial Plus: precise indication, dual channel\n<\/h2><div class=\"bde-image-box-27-110 bde-image-box\">\n<div class=\"ee-imagebox-image\">\n  <img loading=\"lazy\" decoding=\"async\" class=\"breakdance-image-object\" src=\"https:\/\/alfakjn.com\/wp-content\/uploads\/2026\/06\/hemorrhial-plus.webp\" width=\"900\" height=\"900\" srcset=\"https:\/\/alfakjn.com\/wp-content\/uploads\/2026\/06\/hemorrhial-plus.webp 900w, https:\/\/alfakjn.com\/wp-content\/uploads\/2026\/06\/hemorrhial-plus-300x300.webp 300w, https:\/\/alfakjn.com\/wp-content\/uploads\/2026\/06\/hemorrhial-plus-150x150.webp 150w, https:\/\/alfakjn.com\/wp-content\/uploads\/2026\/06\/hemorrhial-plus-768x768.webp 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" alt=\"Alfakjn Hemorrhial Plus\">\n<\/div>\n<div class=\"ee-imagebox-content\">\n      <h3 class=\"ee-imagebox-title bde-h3\" >Hemorrhial Plus<\/h3>\n    \n      <div class=\"ee-imagebox-text\" ><p style=\"text-align: justify;\">Medical device for the topical treatment of haemorrhoids and anal fissures. Formulation designed to reduce acute symptoms and support tissue healing, with a safety profile suitable for continuous use.<\/p> <p style=\"text-align: justify;\"><strong>For the distributor<\/strong>: product with a defined therapeutic indication and a clear positioning for both the prescribing professional and the pharmacist. Its direct topical action and available clinical documentation make it suitable for conservative protocols prior to any surgical approaches.<\/p>  <\/div>\n    \n              \n    \n    \n    \n    \n            \n                    \n            \n            \n\n    \n    \n    \n    \n    \n    <a class=\"breakdance-link button-atom button-atom--secondary ee-imagebox-button\" href=\"https:\/\/alfakjn.com\/en\/hemorrhial-plus\/\" target=\"_self\" data-type=\"url\"  >\n\n    \n        <span class=\"button-atom__text\">View card<\/span>\n\n        \n        \n                <\/a>\n\n    \n\n  <\/div>\n\n<\/div><div class=\"bde-image-box-27-122 bde-image-box\">\n<div class=\"ee-imagebox-image\">\n  <img loading=\"lazy\" decoding=\"async\" class=\"breakdance-image-object\" src=\"https:\/\/alfakjn.com\/wp-content\/uploads\/2026\/06\/hemorrhial-plus.webp\" width=\"900\" height=\"900\" srcset=\"https:\/\/alfakjn.com\/wp-content\/uploads\/2026\/06\/hemorrhial-plus.webp 900w, https:\/\/alfakjn.com\/wp-content\/uploads\/2026\/06\/hemorrhial-plus-300x300.webp 300w, https:\/\/alfakjn.com\/wp-content\/uploads\/2026\/06\/hemorrhial-plus-150x150.webp 150w, https:\/\/alfakjn.com\/wp-content\/uploads\/2026\/06\/hemorrhial-plus-768x768.webp 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" alt=\"Alfakjn Hemorrhial Plus\">\n<\/div>\n<div class=\"ee-imagebox-content\">\n      <h3 class=\"ee-imagebox-title bde-h3\" >Hemorrhial Plus<\/h3>\n    \n      <div class=\"ee-imagebox-text\" ><p style=\"text-align: justify;\">Medical device for the topical treatment of haemorrhoids and anal fissures. Formulation designed to reduce acute symptoms and support tissue healing, with a safety profile suitable for continuous use.<\/p> <p style=\"text-align: justify;\"><strong>For the distributor<\/strong>: product with a defined therapeutic indication and a clear positioning for both the prescribing professional and the pharmacist. Its direct topical action and available clinical documentation make it suitable for conservative protocols prior to any surgical approaches.<\/p>  <\/div>\n    \n              \n    \n    \n    \n    \n            \n                    \n            \n            \n\n    \n    \n    \n    \n    \n    <a class=\"breakdance-link button-atom button-atom--secondary ee-imagebox-button\" href=\"https:\/\/alfakjn.com\/en\/hemorrhial-plus\/\" target=\"_self\" data-type=\"url\"  >\n\n    \n        <span class=\"button-atom__text\">View card<\/span>\n\n        \n        \n                <\/a>\n\n    \n\n  <\/div>\n\n<\/div><h3 class=\"bde-heading-27-123 bde-heading\">\nDUAL REFERENCE CHANNEL\n<\/h3><div class=\"bde-rich-text-27-124 bde-rich-text breakdance-rich-text-styles\">\n<p style=\"text-align: justify;\">Hemorrhial Plus positions itself at the intersection of prescription and professional advice:<\/p>\n<ul style=\"text-align: justify;\">\n<li>Clinical pathway: proctologist, proctological surgeon, general practitioner for conservative management cases.<\/li>\n<li>Pharmacy channel: recommendation product for pharmacists trained on the line, with support materials for the recommendation.<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">This dual placement offers the distributor flexibility in building the reference network and managing the portfolio by account type.<\/p>\n<\/div><\/div>\n<\/section><section class=\"bde-section-27-115 bde-section\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><div class=\"bde-div-27-116 bde-div\">\n  \n  \n\t\n\n\n\n<h2 class=\"bde-heading-27-117 bde-heading\">\nWhat does the partnership include for this area\n<\/h2><div class=\"bde-rich-text-27-118 bde-rich-text breakdance-rich-text-styles\">\n<p style=\"text-align: justify;\">For its partners in the anal fissure and haemorrhoid area, Alfakjn provides:<\/p>\n<ul>\n<li style=\"text-align: justify;\">Technical and clinical documentation for Hemorrhial Plus (in accordance with current European regulations)<br \/><br \/><\/li>\n<li style=\"text-align: justify;\">Materials for the prescriptive channel and specific materials for the pharmacy channel<br \/><br \/><\/li>\n<li style=\"text-align: justify;\">Support with positioning towards distributors with a dual clinical and retail focus<br \/><br \/><\/li>\n<li style=\"text-align: justify;\">Willingness to consider agreements that cover both distribution channels<\/li>\n<\/ul>\n<\/div><div class=\"bde-button-27-119 bde-button\">\n        \n    \n    \n    \n    \n            \n                    \n            \n            \n\n    \n    \n    \n    \n    \n    <a class=\"breakdance-link button-atom button-atom--secondary bde-button__button\" href=\"https:\/\/alfakjn.com\/en\/fissure-area\/\" target=\"_self\" data-type=\"url\"  >\n\n    \n        <span class=\"button-atom__text\">Evaluate a partnership for this area<\/span>\n\n        \n        \n                <\/a>\n\n    \n\n\n<\/div>\n<\/div><\/div>\n<\/section><\/main>","protected":false},"excerpt":{"rendered":"<p>Ragadi ed emorroidi Un segmento ampio e poco differenziato. La proposta Alfakjn \u00e8 una risposta con indicazione precisa. Le patologie proctologiche di trattamento conservativo, emorroidi e ragadi anali, interessano una quota significativa della popolazione adulta, con un mercato che si distribuisce tra il canale prescrittivo (proctologo, chirurgo, medico di base) e il consiglio farmacistico. \u00c8 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_breakdance_hide_in_design_set":false,"_breakdance_tags":"","footnotes":"","_members_access_role":[],"_members_access_error":""},"class_list":["post-27","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/alfakjn.com\/en\/wp-json\/wp\/v2\/pages\/27","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alfakjn.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/alfakjn.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/alfakjn.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/alfakjn.com\/en\/wp-json\/wp\/v2\/comments?post=27"}],"version-history":[{"count":8,"href":"https:\/\/alfakjn.com\/en\/wp-json\/wp\/v2\/pages\/27\/revisions"}],"predecessor-version":[{"id":497,"href":"https:\/\/alfakjn.com\/en\/wp-json\/wp\/v2\/pages\/27\/revisions\/497"}],"wp:attachment":[{"href":"https:\/\/alfakjn.com\/en\/wp-json\/wp\/v2\/media?parent=27"}],"curies":[{"name":"WP","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}